The 21st edition of Intersec, which concluded its three-day run on 22nd January 2019 at the Dubai International Convention and Exhibition Centre, attracted 35,889 visitors from 126 countries, a 23 per cent year-on-year increase over the previous year (29,000 in 2018).
With 1,212 exhibitors from 54 countries, six show sections, 15 country pavilions, live outdoor demonstrations, a drone zone, and the new Future Security Summit, Intersec was at its very best, where new business partnerships shared the stage with innovative product launches.
Organised by Messe Frankfurt Middle East, Intersec 2019 took up a sprawling 60,000sqm at its Dubai venue, with Fire and Rescue forming the largest section, comprising 431 exhibitors.
Commercial Security was the next largest with 375 exhibitors, followed by Safety & Health (142 exhibitors), Information Security (120 exhibitors), Homeland Security & Policing (90 exhibitors), and Physical & Perimeter Security (54 exhibitors).
Andreas Rex, Intersec’s show director, said: “We put in a lot of effort into making this edition of Intersec the most comprehensive yet in terms of increasing the diversity of our exhibitor range and offering a more engaging conference format, while at the same time returning with improved popular highlights such as the outdoor live demonstration area.
“A lot of exhibitors used Intersec 2019 to not only announce important strategic business partnerships, but to launch their latest products for the global marketplace. The visitor response has certainly been the most pleasing aspect of the show this year and with the Dubai Expo 2020 coming up, we expect the 22nd edition of Intersec in 2020 to be even more successful,” Rex added.
Intersec is supported by the Dubai Police, Dubai Police Academy, Dubai Civil Defence, the Security Industry Regulatory Agency (SIRA), and the Dubai Municipality. A further 35 international government partners, trade associations, and non-profit institutions also participated this year.
Dubai Police was among the hundreds of exhibitors launching their latest solutions, and this year unveiled a hydrogen-powered drone which will be used to survey mountainous and marine areas.
Nearly two-thirds of the world’s top 50 security manufacturers were also on-board, including 17 of the top 20 incumbents comprising Hikvision, Dahua, ASSA ABLOY, Bosch Security Systems, Axis Communications, FLIR Systems, Hanwha Techwin, Tiandy Technologies, Avigilon, Infinova, Optex, VIVOTEK, CP Plus, Nedap, Raysharp, Milestone Systems, and Kedacom.
Dubai-based Bristol, a global leader in fire protection services and equipment, unveiled the latest innovative firefighting technologies, including a UAE-built fire truck, fire suppression systems and powerful water pump solutions.
Meanwhile, smarter and safer cities were key themes that resonated throughout Intersec 2019. This was underlined by a Memorandum of Understanding signed at the show between Smartworld, a UAE systems integrator, and Honeywell Building Solutions – the global leader in connected buildings – to implement digitally transformed, sustainable, safe and efficient buildings across the UAE.
The resounding visitor response to Intersec 2019 comes as demand for security, safety, and fire protection in the Middle East continues to climb. According to analysts 6Wresearch, the regional market for physical and perimeter security, commercial and information security, fire protection, and drones, is currently estimated to be worth US$14.5 billion, with this estimated to grow to be worth US$31 billion in 2024.
Attracting the most attention on the show floor were AI-based security and surveillance systems with applications across safe city systems and smart home security systems.
High-def IP-Network cameras and analytics software that can be used across various industries ranging from banking and retail to hospitality and oil & gas were also among those drawing the greatest interest.
Early feedback from the exhibitors was immensely positive and most were optimistic about business leads generated through their participation at Intersec 2019, with many commenting favourably about the show as a platform to reach influential decision makers in one of the world’s most significant security markets.
Walid Gomaa, VP Data Centre and Cloud Solutions Enterprise Business Group for Huawei said: “Intersec is a very important platform for Huawei because it enables us to show the capabilities of Huawei solutions to majority of the customers who are interested in different industries.
“So we have seen some customers who are interested in Safe City, Smart Transportation, Education and Hospitality. Intersec as a platform enabled us to bring all these industries here and talk to them. The Middle East market is growing, there are many visions, so Huawei is eager to help all our customers to do the digital transformation to support the nation’s vision.”
According to Steve Jones, in charge of Surveillance for EMEA at Seagate: “The Middle East market is very important to Seagate, which is why we are at Intersec to showcase our products and importance to the surveillance market, how we align our technology and how we embed our technology with our local and global partners.
“We understand that there’s a distinct difference between the IT channel and surveillance channel and our focus really at Intersec has been to engage with that wider surveillance channel whether that be eco system partners, distributors, system integrators, end-users and so on. As far as the market goes, there’re massive opportunities with a good network of partners in the Middle East to help us grow.”
For Gianlucci Vincenzo, who oversees Business and Management Development at Gielle, being at Intersec was important because it is the number one exhibition in the industry: “The market in the Middle East is good because it\s hub for many contacts from other countries like Pakistan, Thailand and India. The show has also increased from last year as we are receiving a lot of visitors too.”
Others who expressed positive results emerging from their participation included sponsors Western Digital, with Senior Sales Managere Shuja Kidwai saying: “It is Western Digital’s fourth year with Intersec.
“We started small and now we’ve heavily invested in the platform. Intersec presents us with a big opportunity to display our products to international buyers. There has been a great surge in International visitors this year and we have got some great leads.
Gaurav Khemka, Director of sponsor CP Plus stated: “Intersec is very important for us to showcase our products and solutions not only for the Middle East, but globally. Intersec is probably the biggest security exhibition worldwide, and it’s our 11th year of participation and that demonstrates that we feel Intersec is important to us. Initially it helped us to introduce our products into the Middle East market and now it helps us to meet all our current and prospective customers once a year.”
For Ravi Amin, Marketing Manager of Infinova, Intersec has always been promising: “For us this a great platform to meet existing partners, build relationships and also find some more potential partners new to Infinova. So far, Intersec has always been a good experience for us.”
Intersec is held under the patronage of His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum. The 22nd edition returns in 2020. More information is available at: www.intersecexpo.com